What is a hanbok

A hanbok is a traditional Korean garment characterized by its vibrant colors, simple lines, and elegant design. Originating from the Joseon Dynasty, hanboks were worn daily, though today they are typically reserved for special occasions like weddings, festivals, and holidays. The outfit consists of two main components: a jacket called a jeogori and a long skirt called a chima for women, or baji (trousers) for men. The hanbok is designed to emphasize grace and fluid movement, reflecting Korean cultural values of modesty and harmony.

Today, it’s popular for tourists to rent hanboks in South Korea, especially while visiting historic sites and palaces, offering a glimpse into the nation’s rich heritage. There were so many tourists everywhere near historical sites wearing a hanbok…and I was one of them.

Top tips for first-time hanbok wearers

• Wear comfortable shoes: Most rental shops offer traditional shoes and I picket a pair (they were not the most comfortable though). I suggest you opt to wear comfortable flats instead that wouldn’t be visible under your hanbok. Trust me, you’ll be doing a lot of walking!
• Time your visit: If you’re visiting in spring like I did, get to the cherry blossom spots early to avoid crowds. The soft morning light is perfect for photos.
• Give yourself plenty time for the rental: you might think that 2 hours of the hanbok rental is a lot, but believe me: you’ll be having so much time that you won’t regret it you didn’t rent it for longer. On top of that, you are going to be doing sightseeing and taking photos…you cannot rush that. I rented for 4 hours and easily could have kept the hanbok for longer.
• Stay hydrated: Especially if you’re walking around under the sun, make sure to drink plenty of water. When I visited in April, it was not that hot, but the sunshine together with walking in such elaborated outfit, made me very hot.

Renting a hanbok in Seoul: where to go

Seoul has plenty of hanbok rental shops, especially around the Gyeongbokgung Palace and Bukchon Hanok Village areas. I rented mine near Gyeongbokgung Palace, which was super convenient because many of the shops offer great deals, and you can even wear the hanbok for free entry into the palaces! Some of the most popular rental shops include:

• Oneday Hanbok
• Hanboknam
• Seohwa Hanbok

Each of these rental stores offers a wide selection of hanboks in various styles and colors. You can choose between more traditional looks or a modern twist, which is often a bit more fashionable but still maintains the cultural essence. I opted for a pastel-colored blue and white hanbok with delicate embroidery, perfect for the spring season and cherry blossom backdrops.

Should you reserve hanbok in advance?

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You can rent a hanbok in many places around the city. However, to avoid long lines or limited options, reserve your hanbok in advance for as low as just over $US6. However, if you’d like your hair done or rent accessories, the price goes up. For me, it was totally worth it. 

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What to expect when renting a hanbok

Renting a hanbok is simple and affordable. Most rental shops offer packages ranging from 2 to 4 hours or a full day with the option to extend the time if you want to spend more time exploring in your hanbok. Here’s what to expect:

1. Price: Depending on the package and the style of hanbok you choose, prices typically range from ₩15,000 to ₩30,000 ($12-$25 USD). Premium hanboks or additional accessories like purses and hair ornaments might cost a little extra.
2. Fitting and styling: The staff in the shops are incredibly helpful. They help you choose the hanbok that suits you best and even assist with dressing. I also had the option to get my hair styled with pretty hairpins, which added to the experience.
3. Storage for bour Belongings: Most rental shops provide a locker or storage space to safely store your clothes and bags while you’re out exploring the city in your hanbok.
4. Passport or ID: we were requested to leave our passports as a guarantee in the shop. I was not very comfortable with that, but otherwise, we were not allowed to rent hanboks. I am not sure what is the practice in other shops, but better to ask beforehand.

Where to wear your hanbok in Seoul

Once you’re dressed in your hanbok, you’ll want to take advantage of some of Seoul’s most beautiful and historically significant locations. Springtime is especially magical, as the cherry blossoms are in full bloom, adding a gorgeous pink backdrop to every photo. Here are a few must-visit spots:

Gyeongbokgung Palace

My first stop was Gyeongbokgung Palace—a royal palace that’s one of Seoul’s most popular tourist sites. Wearing a hanbok here made the experience even more special. Walking through the grand gates and courtyards, I felt connected to the past, as if I was part of Korea’s royal history. Plus, wearing a hanbok allows you to enter the palace for free, which is a great bonus!

Photo Tip: Stand in front of the Geunjeongjeon Hall or the palace’s main gate, Gwanghwamun, for that perfect regal photo.

Bukchon Hanok Village

Next, I wandered through Bukchon Hanok Village, a picturesque neighborhood filled with traditional Korean houses known as hanoks. The narrow alleyways, tiled roofs, and charming wooden structures make this area feel like a living museum. However, it was extremaly crowded, so next time, I would go there very early in the morning, with or without hanbok.

Photo Tip: Look for one of the many viewpoints overlooking the village for an amazing shot of hanok rooftops with the city skyline and mountains in the background. The combination of old and new Seoul is a stunning contrast in photos.

Changdeokgung Palace and Huwon (Secret Garden)

This UNESCO World Heritage Site is known for its breathtaking gardens. In spring, the Secret Garden is a fairytale of blooming trees and serene ponds.

Photo Tip: Capture the elegance of your hanbok while strolling through the gardens. The reflection of trees in the ponds makes for an incredible photo composition. This a rental place near Changdeokgung.

Namsangol Hanok Village

If you’re looking for a quieter location, Namsangol Hanok Village is a fantastic spot. With traditional houses, pavilions, and small gardens, it’s a peaceful place to walk around and snap some photos without the crowds.

Photo ideas and inspiration

Here are some photo ideas I found helpful during my hanbok experience in Seoul:

• Twirl Shots: The skirt of a hanbok is full and flows beautifully. Spinning or twirling in it can create a magical, motion-filled shot that highlights the volume and elegance of the outfit.
• Cherry Blossom Backdrop: Since I visited in spring, it would have been perfect to take photos in hanbok beneath blooming trees. However, I did not manage. The soft pink blooms would have created a beautiful contrast with my pastel hanbok, resulting in dreamy, romantic photos.
• Traditional pose: For a more regal look, stand tall and place your hands gently over one another, just like I’ve seen in historical Korean paintings. This pos would work especially well in front of palace gates and wooden doors, just remember that the front of the palace gets really crowded. If you walk further,  less and less people stroll around, and its much more beautiful.
• Over-the-shoulder glance: This playful pose adds a bit of movement and intrigue to the shot. Standing near one of the hanoks, look back over your shoulder while holding a part of the hanbok skirt.

Is it worth to rent a hanbok in Seoul?

Renting a hanbok in Seoul was one of the highlights of my trip. It’s more than just wearing a beautiful piece of clothing—it’s a way to experience the city’s culture, history, and beauty firsthand. Whether you’re a solo traveler or with friends, this is an experience that will create unforgettable memories and stunning photos. If you’re planning a trip to Seoul in spring, don’t miss the opportunity to don a hanbok and explore the city in full bloom! And if you can, book a photoshoot experience as well.